Daily Archives: February 7, 2020

Science fiction and fantasy magazines in 2020 : readership is healthy but revenues aren’t.

Today, the number of science fiction and fantasy magazine titles is higher than at any other point in history. That’s more than 25 pro-level magazines, according to a count from the Science Fiction and Fantasy Writers of America, amid a larger pool of “70 magazines, 14 audio sites, and nine critical magazines,” according to Locus Magazine.   It’s a bit of a golden age for fans, in other words. Many publishers, however, aren’t earning enough…

Women drive consumer spend, so why don’t we know what they want?

Women make up 50% of Africa’s population and drive 70% of consumer spend. This demographic represents the continent’s largest growth opportunity, and yet there remains very little data available on female spending habits. If African businesses are to succeed, and indeed if we are to attract more foreign direct investment (FDI) into the continent at large, we need to build a better understanding of women in 2020. “Study women as you would a foreign market,”…