8 resourceful tips on how to properly engage your B2B audience
B2B has an empathy problem. Here’s how to solve it So much B2B marketing is colourless and soulless. It might be factually correct, but it’s unimaginative and fails to engage. B2B marketers often make the simple mistake of assuming their target audience cease being humans between the hours of 9 and 5. Andy Cowles has eight tips on how to properly engage your B2B audience. Business media is on a roll. Famous names and hyper-specialists…