B2B has an empathy problem. Here’s how to solve it So much B2B marketing is colourless and soulless. It might be factually correct, but it’s unimaginative and fails to engage. B2B marketers often make the simple mistake of assuming their target audience cease being humans between the hours of 9 and 5. Andy Cowles has eight tips on how to properly engage your B2B audience. Business media is on a roll. Famous names and hyper-specialists

CHART: The generational divide in news consumption

Posted by Newz on  October 14, 2019

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Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook and their favorite news websites. Others prefer to be served a selection of the day’s important happenings by the evening news on TV. Whether you prefer one or the other may come down to your age and what you have become accustomed to in the past. According to data published in the Reuters Institute’s Digital News Report, there
Print continues to play a pivotal role in multi-platform, multi-channel strategies for publishers. This was one of the key takeaways from a presentation at FIPP Insider in Paris based on a UPM white paper on the future of media.  ‘The Future of Media: How digital-to-print revenue models continue to shape the industry’ is one of four white papers produced this year by FIPP in collaboration with UPM Communication Papers, one of the six business areas of

History Magazines your curiosity will love.

Posted by Newz on  October 14, 2019

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History magazines Don’t know your Boleyns from your Borgias? Never fear, there are history magazines bringing the past into the present.  All About History What’s it about: ‘Britain’s biggest and best independent history magazine’ – according to Twitter page. Vital statistics: Issue 80 (undated, but purchased July 2019): 100 pages of 300mm x 230mm. Gloss paper, heavyweight cover, stitched. £4.99 cover price. Claims a 40k ‘print circulation’ on website. Published monthly by Future in Bournemouth. Cover: Dramatic illustration
The Newz Point team takes part in distribution marketing for one of its partners, China Daily at Game Stores in Kampala.
Brand to hand activation campaigns are important for keeping our partner brands up with their current & potential audiences. Our brand ambassadors executed a successful brand activation campaign on behalf of China Daily at Game Stores Kampala. The China Daily global edition News paper presents an incisive, panoramic picture of China. You’ll find quality journalism including insight, opinion, culture and more, published Monday to Friday. Daily copies are available at our selected retail outlets in Kampala,