The fashion industry is all fun and games until we realize that fashion magazines’ futures could be uncertain.
Fashion’s future options are always mentioned, often focusing on various topics like sustainability, wearable tech or resale, but what’s never mentioned is if fashion magazines will take a different approach.
Vogue Magazine, Elle and InStyle are some of the many fashion magazines that are still available as print today. You see them on bookstores and grocery stores, but do people still buy them? I’ve never seen someone at the grocery store checkout line with a copy in their hands, except for the ones in mine.
Every month I religiously get a copy of my favorite fashion magazine because I wish to stay updated with the basics of the industry. Can it be that the rest are getting updated by just logging in on social media?
Social media posts about fashion industry news include a caption with two or three small paragraphs of information. These give you the highlights for a quick briefing, and most readers feel informed with it.
But fashion magazines contain those longer and more emotional writing which fills you up with details, emotions and insights. What will the magazine industry do to maintain the curiosity of fashion magazines?
At the beginning of this month, Italian Vogue launched a ‘photo-free’ sustainability issue that featured illustrated stories. This says that Italian Vogue didn’t leave traces of pollution because they omitted the traveling and shipping of clothes for photoshoots.
Changing its ways but still keeping the element of what makes a magazine might be the way to keep consumers buying magazines. By analyzing this as a case, it shows that Italian Vogue might have decoded a problematic that the magazine industry has never thought about.
Consumers are starting to be one step ahead in concluding things the industry hasn’t thought about yet. If fashion magazines enter the sustainability conversation, will readers reconsider?
This article first appeared on scadconnector.com
