The future of Auto industry is data, which mean Tesla has already won.
The car business used to be about engine displacement, styling, accessories, and performance. But Elon Musk’s company has changed the paradigm as well as the power plant. For the past several decades, marketing in the U.S. automotive industry has been mainly about distinctive style, speed and performance, and, to a lesser extent, safety. From time to time, any given manufacturer will run ads that stress one differentiating factor or another and thereby try to temporarily set…