Print ‘thriving in wider publishing ecosystem’, finds UPM white paper.
Print continues to play a pivotal role in multi-platform, multi-channel strategies for publishers. This was one of the key takeaways from a presentation at FIPP Insider in Paris based on a UPM white paper on the future of media. ‘The Future of Media: How digital-to-print revenue models continue to shape the industry’ is one of four white papers produced this year by FIPP in collaboration with UPM Communication Papers, one of the six business areas of…