Category Archives: Uncategorized

Science fiction and fantasy magazines in 2020 : readership is healthy but revenues aren’t.

Today, the number of science fiction and fantasy magazine titles is higher than at any other point in history. That’s more than 25 pro-level magazines, according to a count from the Science Fiction and Fantasy Writers of America, amid a larger pool of “70 magazines, 14 audio sites, and nine critical magazines,” according to Locus Magazine.   It’s a bit of a golden age for fans, in other words. Many publishers, however, aren’t earning enough…

Women drive consumer spend, so why don’t we know what they want?

Women make up 50% of Africa’s population and drive 70% of consumer spend. This demographic represents the continent’s largest growth opportunity, and yet there remains very little data available on female spending habits. If African businesses are to succeed, and indeed if we are to attract more foreign direct investment (FDI) into the continent at large, we need to build a better understanding of women in 2020. “Study women as you would a foreign market,”…

The future of Auto industry is data, which mean Tesla has already won.

The car business used to be about engine displacement, styling, accessories, and performance. But Elon Musk’s company has changed the paradigm as well as the power plant. For the past several decades, marketing in the U.S. automotive industry has been mainly about distinctive style, speed and performance, and, to a lesser extent, safety. From time to time, any given manufacturer will run ads that stress one differentiating factor or another and thereby try to temporarily set…

How to raise a good reader.

As your kids grow up, the homework demands increase. Middle school and high school activities keep them extra busy, too. It’s been years since they were small enough to sit in your lap and read, and re-read, their favorite picture book. But just because they are busy and bigger doesn’t mean your kids have to stop reading for pleasure. If you’ve found your kids complaining about picking up a book, read on for some tips…

What is the future of fashion magazines?

The fashion industry is all fun and games until we realize that fashion magazines’ futures could be uncertain. Fashion’s future options are always mentioned, often focusing on various topics like sustainability, wearable tech or resale, but what’s never mentioned is if fashion magazines will take a different approach. Vogue Magazine, Elle and InStyle are some of the many fashion magazines that are still available as print today. You see them on bookstores and grocery stores,…